You probably know what a content plan is. If you’re not already familiar with the term, let’s explain it briefly. A content plan is a schedule of your Instagram account’s activity with exact dates for posting fresh posts. Most often they are not made for the longest period (from one week to one month). Usually, a competent content plan for business profiles on Instagram even specifies the type of content that is recommended to post on a particular day. Usually, publications on said social network are divided into three types: informational, entertaining and commercial. We suggest you learn more about each of these types in this article. At the same time, we will offer you ideas for publications that will help you make a content plan for your business page on Instagram for the long term. After all, if you want to develop your account then you can buy instagram followers first, but it is not enough for an account development.
Informational content
First, we suggest you publish more informational-type posts to your commercial Instagram account. They will show your audience that you are knowledgeable about your niche merchandise trade. That way you can earn your business credibility with your potential customers. Be sure to keep in mind that informative posts should be easy to understand, memorable, and beneficial to the Instagrammers who view them. Such content will have a better chance of going viral. This means you’ll have a better chance of increasing the organic reach of your promoted account. And your followers will become more loyal to you when they see quality posts with useful information on your instablog.
Informative content should form the basis of publications in a commercial instagram account. Try to have about half of the posts of this type in your business profile in relation to the total number of entries. In total, it is these types of publications that will give the page the greatest reach. Informational content can be represented by a variety of publications. For example, this type can include descriptions of the products you offer, stories about their benefits and detailed reviews with photos or videos. Informational posts also include posts about your company or the field in which it operates.
Entertaining content
Why do a huge number of users visit Instagram every day? They are interested not only in useful information, but also in content that helps distract them from everyday problems. Agree, we all want to get our own dose of humor every day. That’s why you need to meet the needs of your audience by providing them with entertaining content. This type of post often encourages even the most passive Instagrammers to respond to the posts by liking them and posting comments. Remember that there shouldn’t be too much entertainment content in commercial Instagram profiles. The norm of their posting is 20% of the total number of publications in the account. This proportion includes jokes about your company, posts of a provocative nature, contests, and pranks.
Commercial content
Finally, we move on to the specifics of posting sales content. It’s what will help you establish commerce through your business profile on Instagram and start the process of actively monetizing it. Keep in mind the main point – selling content should account for about 30% of the total number of publications in your commercial Instagram account. These types of posts include promotional posts, posts about current promotions, news about upcoming sales, testimonials from your customers, and other similar publications.
If you want to buy 500 instagram followers, the decision is the right one. After all, a content plan is only important when you have live followers. The more followers you have, the easier it will be to find new followers.